Bar & Restaurant Expo

What is the Future Proof Experience?

New Launch! Explore Cutting-Edge Flavors at the Expo Hall Inside Future Proof.

This dynamic space is your gateway to the latest innovations in beverage, technology, and industry solutions. Whether you're an owner or operator, staying ahead of the curve is crucial in today's fast-paced market, and the Future Proof area is designed to keep you one step ahead.

What to Expect:

  • Immersive Activations: Japanese F&B Showcase, Hispanic Pavilion, Zero Proof Experience.
  • Spotlight Stage: USBG Cocktail & Flair Competition plus bite-sized presentations.
  • Innovative Beverage Solutions: Experience the next generation of drinks, mixers, and more from top brands and emerging innovators, including low and non-alc alternatives.
  • Advanced Technology: Discover the latest tools and systems that will streamline your operations, enhance customer experience, and boost your bottom line.
  • Industry Trends & Insights: Stay informed with the newest trends and strategies that are shaping the future of the bar and restaurant world.

Don’t miss out on this exclusive opportunity to future-proof your business!
 

Why Visit Future Proof?

  • Stay Competitive: Equip your business with the latest products and services that will keep you ahead of your competition.
  • Network with Innovators: Connect with industry leaders, tech pioneers, and fellow operators who are driving the future of the industry.
  • Hands-On Demos: Get up close and personal with groundbreaking solutions that can transform your business.

Access to Future Proof is included in all passes + food and beverage samples.

Bar & Restaurant Expo