The Restaurant Zone
Immerse Yourself in Learning, Culinary Exploration, Sampling and Equipment Testing. Located on the Expo Hall
Get Inspired with Chef-Crafted Food Samples.

Kitchen Equipment Showcase, powered by Middleby.
Included in all passes.
Spanning 8,500 square feet on the expo floor, the Restaurant Zone is a hub for culinary innovation, showcasing some cutting-edge equipment innovations and live cooking demonstrations. The interactive learning experiences highlight lessons learned from professionally trained culinary experts.
Visit the Kitchen Equipment Showcase and explore a range of Middleby’s industry-leading products, including:
- Middleby Marshal LongWave cooking innovation, stunning steak & seafood results in minutes
- Crisp N Hold products that extend the holding time of fried foods, increasing profits
- Ventless Griddle by Evo providing operators a chance to cook without Type I hood constraints
- Electric Hydrovection Oven, allowing a greater variety of recipes to be cooked faster
- U-Line refrigerated units designed to enhance culinary preparation
- Double Door Upright Freezer units and insights how to layout the commercial kitchen
- Six-Burner Range with efficiency insights and rebate news
- RAM Frozen Food Dispenser, placed strategically by the fryers
- Fire Pizza Oven for speedy personal pizza success
- Evo Open Canopy Hood, uses ozone to obliterate fats, oils & grease generated when cooking
- ...and overall rebate news on a state-by-state review.
2025 F&B Innovation Center Demos
Demos and complimentary food samples included in all passes.
Tuesday, March 25
- 1:00pm - 1:30pm Vegan Pulled "Pork" with Tori Lubecki
- 1:45pm - 2:15pm Filipino Fried Chicken Lollipops with Kayla Robison
- 2:30pm - 3:00pm Miso Mac and Cheese with Aaron Fish
- 3:15pm - 3:45pm Future Stars of Culinary - JWU & Land O' Lakes Showdown
- 4:00pm - 4:30pm Duck Fat Fries with Brian Duffy
- 4:30pm - 5:30pm Live Menu Read with Brian Duffy


2025 F&B Innovation Center Demos
Demos and complimentary food samples included in all passes.
Wednesday, March 26
- 12:30pm - 1:00pm Buttermilk Fried Donus & Dips with Tim Witcher
- 1:15pm - 1:45pm Duck Confit Tostada with Nick Liberato
- 2:00pm - 2:30pm Duck Duck Cuban with Bobby Marcotte
- 2:45pm - 4:30pm Live Menu Read with Brian Duffy
Pizza Zone & Fry Bar: A Taste of Innovation
Located on the Expo Hall | Included in all passes.
The Pizza Zone and Fry Bar offer attendees the ultimate sampling experience. Designed exclusively for bar and restaurant owners and operators, these dedicated zones showcase the latest trends and innovations in two customer-favorite menu items.
- Sponsored by Parpan, Pizza Zone, explores a variety of styles—from classic to gourmet—prepared with the newest ovens and equipment.
- Fry Bar, sponsored by Allied Potato, serves up mouthwatering fry creations and toppings, demonstrating how to elevate this popular side dish into a profitable menu star.
Both zones provide complimentary samples, giving operators firsthand inspiration to enhance their offerings and boost customer satisfaction.