Gen Z Speaks: What They Want as Employees & Customers

Session details:

They're your future employees, your next managers, and the customers filling your tables right now. So why are so many bars and restaurants still guessing what Gen Z actually wants?

This isn't another panel of "experts" theorizing about young people. This is Gen Z themselves—hospitality professionals honored in Bar & Restaurant News’ "Top Shelf: The Next Generation of Hospitality Excellence"—telling you exactly what works, what doesn't, and what they want.

You'll hear directly from Gen Z about:

• What makes them accept a job offer, stay loyal, and actually care about your business (hint: it's not just about pay).
• What trends are driving their spending, what turns them off instantly, and how to earn their loyalty in a world of endless options.
• The unexpected strengths they bring to management roles and how they're successfully leading teams with multiple generations.

Get the unfiltered truth from the generation that's reshaping hospitality—whether you're ready or not.