Marketing Essentials for Busy Operators

Session details:

Running a bar or restaurant takes all your time and energy—and marketing often gets pushed to the back burner. If you've never taken a marketing course, don't have a dedicated marketing person, or simply don't know where to start, this session is for you.

We’ll break down complex concepts into practical, actionable steps you can implement immediately—even if you have no marketing experience. This is true Marketing 101: no jargon, no assumptions about prior knowledge, just the fundamental building blocks you need to promote your business effectively.

You’ll learn how to:

• Create a logo and brand identity
• Build a marketing plan you can actually execute
• Figure out who your customer really is and how to reach them
• Leverage PR opportunities to generate buzz and coverage
• Understand paid and digital advertising options
• Practical marketing tactics that fit into your already-packed schedule

This session meets you where you are. Walk away with clarity, confidence, and a realistic action plan for marketing your business—no prior experience required.