WK6: The Five Senses of Hospitality Design

Session details:

Do you pay attention to your Spotify playlist and your lighting? How about your seating surfaces? You should. While taste is what brings guests through the door, it's the complete sensory experience—what they see, hear, smell, feel, and taste—that keeps them coming back.

This workshop explores how strategic design choices across all five senses can transform your space into an unforgettable destination. We'll dive into practical design elements that create lasting impressions and keep guests returning.

What We'll Cover:

• Sound: From volume levels to tempo selection, learn how to build playlists that match your concept's energy throughout the day.
• Sight: Discover how lighting transitions can guide the guest experience from day to night, and why the view from every seat matters more than you think.
• Smell: Identify the scents already present in your space (good and bad), and learn strategic approaches to managing everything from kitchen exhaust to signature candles.
• Taste: Explore how menu design and plating presentation create anticipation before the first bite.
• Touch: Understand how material choices, from the weight of flatware to the texture of table linens to the fabric selections for upholstery, work together to communicate comfort and quality.

Leave with actionable strategies to craft a cohesive sensory experience that turns first-time visitors into devoted regulars.