WK1: How Three Restaurants Engineered $60K+ in New Menu Profit

Session details:

Margins are thin and costs keep rising, but your menu can still be your strongest profit driver. 

In this session, you’ll learn how three restaurants unlocked $60K+ in new menu profit by applying the Menu Profit Playbook—a clear, repeatable framework built on smarter pricing, intelligent design, and better use of data. Whether you run one bar or fifty, you’ll leave with tools and tactics you can put to work tomorrow to generate lasting menu profit.

You’ll learn how to:

• Unlock hidden dollars by spotting winners and losers in your menu mix
• Guide guest choices with design that drives high-margin sales
• Price with confidence to protect margin and keep guests coming back
• Engineer every item using the stars–plow horses–puzzles–dogs framework
• Apply the Menu Profit Playbook to create lasting, repeatable gains