Keyword: Nielsen CGA

Happy St. Patrick's Data!

St. Patrick’s Day isn’t the busiest bar holiday of the year. However, it is the highest grossing and brings money-making growth opportunities.

Top 5 On-Premise Cocktails Revealed

Menu programming is treated by many operators as an exercise in creativity with pricing approached as a guessing game. Stop guessing, sell more drinks and make more money with these revelations.

Rum isn't Keeping Up

Data released by Nielsen CGA recently indicates that while rum may be a tried and true bar staple, it isn't keeping pace with other spirits.