Sponsor Spotlight

 

Will Guidara

Breaking: Renowned Restaurateur, Author, and Co-Producer of FX’s The Bear to Deliver Opening Keynote!

Will Guidara is bringing his more-is-more philosophy that turned Eleven Madison Park into a three-Michelin-starred, World’s Best Restaurant winner to Bar & Restaurant Expo 2025.

In this keynote, he’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.
BRE Homepage Intro
Stay relentless. Own the future.

You live the hustle. You breathe the grind. And right now, the pressure is on like never before.

Skyrocketing costs. Shifting customer demands. The game is changing—and it’s time to adapt, evolve, and dominate.

From March 24-26, 2025, in Las Vegas, Bar & Restaurant Expo isn’t just an event—it’s your battleground. It’s where 13,000+ F&B pros come together to take on challenges, share unfiltered insights, and rewrite the rules of hospitality.

This is your moment to get gritty, get real, and take control of what’s next.

Master the hustle. Dominate the game.

Find Your Perfect Agenda

a

For Owners/Operators

Maximize Profitability & Efficiency

a

For GMs

Lead with Confidence. Drive Profits.

a

For Bartenders

Innovate and Shine Behind the Bar

a

For Startups

Your Roadmap to Opening Doors for Success

a

And More! Personalize Your Path to Success

From beginners to seasoned pros, customize your experience

BRE Homepage Personas

Taste the Trends. One Epic Expo.

13,000+
F&B Community Unites
500+
Suppliers
75+
Sessions & Events
10+
Immersive Experiences
Endless
Samples & Takeaways

Browse Sessions by Experience Level

a

Start-Up

a

Fundamentals

a

Growth Mode

a

Mastery

F&B Live Event
Nothing beats a live F&B event

This is where grit meets opportunity. 

Bar & Restaurant Expo isn’t just another expo—it’s your playbook for thriving in the toughest game around. At Bar & Restaurant Expo, it’s all about arming yourself with the tools, strategies, and connections to rise above the chaos and dominate your market.

a

3-Days of No-BS Insights

Get straight into the real talk on rising costs, labor shortages, and shifting customer demands. This is where you sharpen your edge and redefine success.

a

2-Days of a Game-Changing Expo Hall

Think big, act bigger. Explore the latest products, services, and solutions designed to boost profits and cut through the noise.

a

Lock in Low Pricing

Tough times call for smart decisions. Don’t miss your chance to save big while making the moves your business needs now.

Your Show, Your Plan.

SUN

Mar 23

Industry Night at Marquee

All Passes

MON

Mar 24

Workshops

Deluxe Pass Only

Startup Bootcamp

Add-on Item

Conference Sessions

Deluxe Pass, Conference Pass

TAO and Wynn Offsite Tours

Add-on Item

Owner/Operator Masterclass

Deluxe Pass

Welcome Kickoff Party, Azilo Pool SAHARA

Included in All Passes

Industry Afterparty, XS Nightclub

Deluxe Pass, Expo Plus Pass

TUE

Mar 25

Industry Keynote

All Passes

Expo Hall Grand Opening 

All Passes + F&B Samples

Conference Sessions

Deluxe Pass, Conference Pass

Startup Bootcamp

Add-on Item

Masterclasses

Deluxe Pass

USBG Shake It Up Classic Competition

All Passes

Industry Afterparty, OMNIA Nightclub

Deluxe Pass, Expo Plus Pass

WED

Mar 26

Conference Sessions

Deluxe Pass, Conference Pass

Workshops

Deluxe Pass Only

Expo Hall

All Passes + F&B Samples

USBG Shake It Up Competition

All Passes

Where Game-Changers Thrive.

Immersive Expo Hall Experiences

Cocktail Clubhouse

Cocktail Clubhouse

Complimentary food & beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

Shake It Up Competition

Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

New! Future Proof

New! Future Proof

Explore the cutting edge of the bar and restaurant industry.

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby and F&B Innovation Center

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

New! IFMA Pavilion

New! IFMA Pavilion

Explore industry innovation, sample emerging trends, and connect with the brightest minds in the food-away-from-home ecosystem.

From Tap to Table

Events are great for business.

Let’s make them good for the world.

Quest Zero is the Questex initiative to bring you community connection, discovery and learning without the green house gasses. We’re committed to reach net zero by 2050 – if not before!

Learn more about the Quest Zero initiative and specific actions already being taken to reduce emissions at events like this one.

Quest Zero Initiative

Let’s reach net zero together!

Download tips so you can have a more sustainable event experience.

Follow us and join our vibrant community! And sometimes we run giveaways and announce new features on the 'gram.