One Epic Expo. Don’t Just Keep Up—Level Up.

13,000+
Industry Pros Unite
500+
Suppliers, Thousands of Samples
75+
Education & Networking Events
10+
Immersive Expo Experiences
Bar & Restaurant Expo

Stay Hungry. Stay Relentless. The Future is Yours.

You live the hustle. You breathe the grind. And right now, the pressure is on like never before.

Skyrocketing costs. Shifting customer demands. The game is changing—and it’s time to adapt, evolve, and dominate.

From March 24-26, 2025, in Las Vegas, Bar & Restaurant Expo isn’t just an event—it’s your battleground. It’s where 13,000+ industry pros come together to take on challenges, share unfiltered insights, and rewrite the rules of hospitality.

This is your moment to get gritty, get real, and take control of what’s next. Step into the arena. Let’s shape the future—together.

Bar & Restaurant Expo

Redefine the Hustle. Solutions for the Real Challenges You Face.

For three relentless days, step into the pulse of the industry and gear up to crush the obstacles holding you back.

This isn’t just another expo—it’s your playbook for thriving in the toughest game around. At Bar & Restaurant Expo, it’s all about arming yourself with the tools, strategies, and connections to rise above the chaos and dominate your market.

What’s Waiting for You?

  • 3-Days of No-BS Insights. The stakes are high, and we’re not sugarcoating it. Get straight into the real talk on rising costs, labor shortages, and shifting customer demands. This is where you sharpen your edge and redefine success.
  • 2-Days of a Game-Changing Expo Hall. Think big, act bigger. Explore the latest products, services, and solutions designed to boost profits and cut through the noise. It’s not just about keeping up—it’s about leaping ahead of the competition.
  • Make the Smart Move—Lock in Early Bird Pricing. Tough times call for smart decisions. Don’t miss your chance to save big while making the moves your business needs now.

This is where grit meets opportunity. Are you ready?

Master the Hustle. Dominate the Game.

Customized agendas for Owners, Startups, Bartenders and more.
For Owners
For Owners
Maximize Profitability & Efficiency
For Bartenders
For Bartenders
Innovate and Shine Behind the Bar
For Startups
For Startups
Your Roadmap to Opening Doors for Success
And More! Personalize Your Path to Success
And More! Personalize Your Path to Success
From beginners to seasoned pros, customize your experience

Your Show, Your Plan.

SUN

Mar 23

Industry Night at Marquee

All Passes

10:30pm

MON

Mar 24

Workshops

Deluxe Pass

9:00am-12:00pm

Startup Bootcamp

Add-on Item

1:00pm-5:00pm

Conference Sessions

Deluxe Pass, Conference Pass

1:00pm-4:45pm

TAO and Wynn Back of House Tour

Add-on Item

1:00pm-3:00pm

Owner/Operator Masterclass

Deluxe Pass

2:00pm-3:30pm

Welcome Kickoff Party, Azilo Pool SAHARA

Included in All Passes

6:00pm-8:30pm

Industry Afterparty, XS Nightclub

Deluxe Pass, Expo Plus Pass

9:00pm-11:00pm

TUE

Mar 25

Industry Keynote

All Passes

11:00am-11:45am

Red Carpet & Ribbon Cutting Ceremony

All Passes

11:45am-12:00pm

Conference Sessions

Deluxe Pass, Conference Pass

1:00pm-4:45pm

Startup Bootcamp

Add-on Item

1:00pm-5:00pm

GM Masterclass

Deluxe Pass

1:00pm-2:30pm

Bartender Masterclass

Deluxe Pass

1:00pm-2:30pm

Wynn Nightlife Tour

Add-on Item

1:00pm-4:00pm

USBG Shake It Up Classic Competition

All Passes

1:30pm-4:30pm

Bar Manager Masterclass

Deluxe Pass

2:45pm-4:15pm

Chef Masterclass

Deluxe Pass

2:45pm-4:15pm

Industry Afterparty, OMNIA Nightclub

Deluxe Pass, Expo Plus Pass

9:00pm-11:00pm

WED

Mar 26

Conference Sessions

Deluxe Pass, Conference Pass

1:00pm-2:45pm

Workshops

Deluxe Pass

1:00pm-4:00pm

Expo Hall, Complimentary F&B Samples

All Passes

12:00pm-5:00pm

USBG Shake It Up Flair Competition

All Passes

1:30pm-3:30pm

Real Strategies for Real Challenges.

Future Proof Experience

Your gateway to the latest innovations in beverage, technology, and industry solutions to maximize profits.

Seafood Experience

Sample the freshest trends, innovative dishes, and sustainable sourcing techniques to elevate your menu.

Workshop Formats

Flexible and interactive format with actionable strategies, valuable peer connections, and a clear path to success.

From Tap to Table

A Visual Tour of the Latest Innovations at Bar & Restaurant Expo!

The Expo Hall is the battleground for game-changers.

Where passion meets innovation, and the future of the industry is forged.

New! Seafood Experience

New! Seafood Experience

Explore the freshest trends, innovative dishes, and sustainable sourcing techniques that will elevate your menu and impress your customers.

Cocktail Clubhouse

Cocktail Clubhouse

Complimentary food & beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

New! Italian Aperitivo Showcase

New! Italian Aperitivo Showcase

Presenting the very best of Italian Aperitivo

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

Shake It Up Competition

Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

New! Future Proof

New! Future Proof

Explore the cutting edge of the bar and restaurant industry.

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby and F&B Innovation Center

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

Events are great for business.

Let’s make them good for the world.

Quest Zero is the Questex initiative to bring you community connection, discovery and learning without the green house gasses. We’re committed to reach net zero by 2050 – if not before!

Learn more about the Quest Zero initiative and specific actions already being taken to reduce emissions at events like this one.

Quest Zero Initiative

Let’s reach net zero together!

Download tips so you can have a more sustainable event experience.

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