Bar & Restaurant Expo

Dive into the New Seafood Experience

Located on the Expo Hall | Access and samples included in all passes.

Explore the freshest trends, innovative dishes, and sustainable sourcing techniques that will elevate your menu and impress customers. 

From live demos to tastings, this one-of-a-kind experience is your opportunity to learn from top seafood experts and discover how to make seafood a star on your menu.

Whether you’re looking to enhance your seafood selection or add a splash of creativity to your dishes, this experience will provide the knowledge and inspiration you need to make seafood standout and impress customers.

What Awaits You.

See products you've researched online, discover new products, ask questions, and collaborate with suppliers over two days.

  • Meet 500+ New Suppliers: Whether you're looking for new products, partnerships, or inspiration, you’ll find it here.
  • Sample the Latest Trends: Indulge in new food and beverage trends that will set your business apart and customers will love.
  • Discover New Products: Get hands-on with the hottest tech to must-have equipment, explore products that will revolutionize your operations and elevate your customer experience.
  • Join the Movement: Be part of the community that’s setting the standard for excellence. Connect with like-minded professionals and industry leaders who share your drive and vision.
  • Unbeatable Value: All registration passes include access to the expo hall and samples. This is your chance to get up close and personal with the trends and tools that will shape the future of hospitality.
Bar & Restaurant Expo

Where Game-Changers Thrive.

Immersive Expo Hall Experiences

New! IFMA The Food Away from Home Association

New! IFMA The Food Away from Home Association

Explore industry innovation, sample emerging trends, and connect with the brightest minds in the food-away-from-home ecosystem.

New! Mexican Beverage Showcase

New! Mexican Beverage Showcase

Immerse yourself in the vibrant flavors and traditions of Mexico!

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

Cocktail Clubhouse

Cocktail Clubhouse

Complimentary food & beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

Shake It Up Competition

Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

New! Future Proof

New! Future Proof

Explore the cutting edge of the bar and restaurant industry.

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby and F&B Innovation Center

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

Italian Aperitivo Showcase

Italian Aperitivo Showcase

Go beyond the Aperol Spritz! Discover new Italian brands that will take your menu to the next level and delight guests.

The future of hospitality starts here!